Every investor dreams of discovering the next big cryptocurrency before it explodes in value — like how early adopters of Axie Infinity (AXS) or Sandbox (SAND) made thousands of percent in returns.
Binance makes this possible through Binance Launchpad, a platform designed to help users invest early in new, high-potential blockchain projects before they go public.
In this guide, we’ll explain what Binance Launchpad is, how it works, and how you can participate in upcoming token sales safely and profitably.
What Is Binance Launchpad?
Binance Launchpad is Binance’s official token launch platform, often called an Initial Exchange Offering (IEO) platform.
It connects blockchain startups with millions of Binance users, giving them a secure environment to raise funds — while allowing investors to access promising projects before they list on exchanges.
Unlike ICOs (Initial Coin Offerings), which often lack regulation, Launchpad projects are fully vetted by Binance to ensure safety, transparency, and quality.
Why Binance Launchpad Is Trusted
✅ Security: All projects undergo strict legal and technical reviews.
✅ Fair Access: Allocation based on users’ BNB holdings — not luck.
✅ High Returns: Many projects historically gave 10x–100x gains.
✅ Transparency: Binance publicly shares project details before sales.
✅ Convenience: Tokens are automatically listed on Binance Exchange post-sale.
How Binance Launchpad Works
The process is transparent and divided into four main phases:
1. Announcement Phase
Binance announces a new project on the Launchpad page, including:
- Project name and whitepaper
- Total token supply and sale price
- Supported currencies (usually BNB or BUSD)
- Timeline and rules
Users can study the project’s fundamentals before committing.
2. Preparation Phase
During this time, Binance calculates your average BNB holdings (usually over 7–10 days).
Your average BNB balance determines how many tokens you’re eligible to buy.
🧩 Example:
If you hold 10 BNB daily during the calculation period, you may qualify for a certain number of project tokens proportionally.
3. Subscription Phase
After the holding period, users can subscribe by committing a certain amount of their BNB.
This step locks your BNB temporarily until the sale ends.
4. Distribution Phase
Once the sale closes, Binance:
- Allocates project tokens based on subscription amount
- Returns any unspent BNB
- Lists the new token on Binance Exchange (usually within 24 hours)
Step-by-Step: How to Participate in Binance Launchpad
Here’s how to join an upcoming IEO on Launchpad 👇
Step 1: Log In to Your Binance Account
Create or log in at binance.com and complete KYC verification (mandatory for participation).
Step 2: Hold BNB in Your Spot Wallet
Keep your BNB tokens in your Binance spot wallet during the holding calculation period.
The more BNB you hold, the more tokens you can purchase later.
Step 3: Go to the Launchpad Page
Visit Launchpad under the “Earn” or “More” section.
You’ll see active and past projects, along with details like token price and allocation schedule.
Step 4: Commit BNB During Subscription
Once the subscription opens, decide how much BNB you want to commit.
Your BNB will be deducted temporarily until the token distribution ends.
Step 5: Wait for Allocation and Token Listing
After the sale ends, Binance distributes tokens proportionally and refunds unused BNB.
The new token then appears in your Binance spot wallet — ready to trade!
Example: Launchpad Success Stories
Here are some of the top-performing Binance Launchpad projects:
| Project | Launch Price | All-Time High | ROI |
|---|---|---|---|
| Axie Infinity (AXS) | $0.10 | $160+ | 1600x |
| BitTorrent (BTT) | $0.00012 | $0.0012 | 10x |
| Sandbox (SAND) | $0.08 | $8.40 | 105x |
| StepN (GMT) | $0.01 | $4.00 | 400x |
| Hooked Protocol (HOOK) | $0.10 | $3.50 | 35x |
As you can see, many Launchpad investors have achieved life-changing profits by joining early.
Benefits of Binance Launchpad
- Early Access to Quality Projects – Invest before public listing.
- High Transparency – Detailed project data and team verification.
- Automatic Token Listing – Instant liquidity on Binance.
- No Gas Fees or Hidden Charges – Entire process happens inside Binance.
- Proven Track Record – Over 80 successful launches since 2019.
Binance Launchpool vs Launchpad
Many users confuse the two, but they are different:
| Feature | Launchpad | Launchpool |
|---|---|---|
| Purpose | Token sale (IEO) | Token farming (staking) |
| Payment | Commit BNB/BUSD | Stake BNB/BUSD to earn |
| Risk | Medium | Low |
| Reward | Fixed token allocation | Ongoing token rewards |
| Ideal For | Active investors | Passive holders |
In short:
- Launchpad = Buy new tokens early.
- Launchpool = Earn new tokens for free.
Tips for Succeeding on Binance Launchpad
💡 1. Hold BNB Consistently
Keep BNB in your wallet — not trading or futures — during the holding period.
💡 2. Do Your Research
Study the project’s whitepaper, tokenomics, and use case before committing.
💡 3. Watch for Announcements
Follow Binance’s official channels for new project alerts — they fill up fast!
💡 4. Avoid Fakes
Only use the official Binance Launchpad link — never trust Telegram or Twitter DMs claiming to sell tokens.
💡 5. Track Performance
Check the “Past Projects” tab to learn which categories (gaming, DeFi, metaverse) perform best over time.
Potential Risks
While Launchpad offers great opportunities, keep in mind:
- Token Prices Can Drop: Not all projects maintain high value post-listing.
- Market Volatility: Crypto prices can fluctuate sharply.
- Allocation Limits: Your BNB amount affects participation size.
- Regional Restrictions: Some countries are excluded from IEOs.
Still, Binance’s screening process minimizes most risks compared to unregulated ICOs.
Future of Binance Launchpad
Binance continues to evolve Launchpad with:
- Fairer allocation systems to include small investors
- Multi-chain support for tokens on BNB Chain, Ethereum, and Solana
- AI-driven project selection to improve quality control
The platform is expected to remain a key driver for early-stage crypto innovation in the years to come.